Privacy Policy

1) INFORMATION ON PERSONAL DATA COLLECTION AND DATA CONTROLLER CONTACT DETAILS

1.1 We are pleased that you visit our website and thank you for your interest. Below, we inform you about how your personal data is processed when using our website. Personal data means any information that can identify you as an individual.

1.2 The data controller responsible for this website under the General Data Protection Regulation (GDPR) is Marigold London. The data controller is the individual or legal entity that alone or jointly with others decides the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries), this website uses SSL or TLS encryption. You can recognize the encrypted connection by “https://” and the padlock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only (i.e., without registration or providing data otherwise), we only collect the data your browser transmits to our server (so-called “server log files”). This includes:

• The visited website

• Date and time of access

• Amount of data transmitted in bytes

• Referring website or link

• Browser type and version

• Operating system used

• IP address (anonymized if necessary)

The processing is based on Article 6(1)(f) GDPR, as it serves our legitimate interest in improving the stability and functionality of our website. Data will not be shared with third parties or used for other purposes, except in cases of suspected illegal activity.

3) COOKIES

To make your visit more attractive and enable certain functions, we use cookies—small text files stored on your device.

• Session cookies are deleted when you close your browser.

• Persistent cookies remain on your device and allow us or our partners (third-party cookies) to recognize your browser on your next visit.

Cookies may store information such as browser data, location, or IP addresses. Persistent cookies are automatically deleted after a pre-defined period.

Some cookies help streamline your shopping experience, e.g., by saving cart contents. If personal data is processed via cookies, it is done under Article 6(1)(b) GDPR (for contract performance) or Article 6(1)(f) GDPR (for legitimate interest in website functionality).

We may work with advertising partners who place third-party cookies to make our website more relevant to you. You will be informed individually if such cookies are used.

You can configure your browser to notify you of cookie placement or block cookies entirely. Instructions for major browsers:

• Internet Explorer: link

• Firefox: link

• Chrome: link

• Safari: link

• Opera: link

Please note that disabling cookies may limit the functionality of our website.

4) CONTACT

When contacting us (e.g., via contact form or email), personal data is collected only to respond to your inquiry. The legal basis for processing is Article 6(1)(f) GDPR, based on our legitimate interest in responding. If your inquiry is for contract purposes, Article 6(1)(b) GDPR also applies. Data will be deleted once the inquiry is fully processed, unless legal retention obligations prevent deletion.

5) DATA PROCESSING FOR ACCOUNT CREATION AND CONTRACT EXECUTION

Under Article 6(1)(b) GDPR, personal data you provide for contract execution or account creation is collected and processed. Account deletion is possible at any time via a message to the contact provided above. After contract fulfillment or account deletion, your data will be blocked in accordance with legal retention periods and deleted thereafter unless you have consented to further use or we have a lawful basis for retention.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will send you updates about our offers. Only your email address is required; additional data is optional for personalization. We use Double Opt-In, meaning you must confirm your subscription via email before receiving newsletters.

Your consent is based on Article 6(1)(a) GDPR. We store your IP address and subscription timestamp for security purposes. You can unsubscribe anytime using the link in the newsletter or by contacting us. Your data will be deleted immediately unless further use is legally permitted or you consent to it.

6.2 Newsletter for Existing Customers

If you have provided your email when purchasing goods or services, we may send you personalized offers related to your previous purchases based on our legitimate interest (Article 6(1)(f) GDPR). You can object to marketing emails at any time. Objections take effect immediately, with only standard transmission costs applying.

7) DATA PROCESSING FOR ORDER FULFILLMENT

Personal data may be shared with shipping companies for delivery purposes and with payment providers for payment processing, as required for contract execution (Article 6(1)(b) GDPR).

8) REVIEW REMINDERS

We may use your email to send a single reminder to review your order if you explicitly consented during or after your purchase (Article 6(1)(a) GDPR). Consent can be withdrawn at any time.

9) SOCIAL MEDIA PLUGINS

9.1 Facebook, 9.2 Google+, 9.3 Instagram

Our website uses social plugins from Facebook, Google+, and Instagram. To protect your data, these buttons are integrated via HTML links only, not as full plugins. No connection to the social network servers is made until you click the link.

All companies are certified under the US–EU Privacy Shield, ensuring compliance with EU data protection standards. Details about data collection, usage, and user rights are available at:

• Facebook: https://www.facebook.com/policy.php

• Google: https://www.google.com/intl/de/policies/privacy/

• Instagram: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 Google DoubleClick

This website uses the online marketing tool DoubleClick provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, and prevent users from seeing the same ads repeatedly. Using a cookie ID, Google records which ads are shown in which browser, thereby preventing repeated display. The processing is based on our legitimate interest in optimising the marketing performance of our website, in accordance with Article 6(1)(f) of the GDPR.

Additionally, DoubleClick may use the cookie ID to record so-called conversions, which are linked to advertising inquiries. For example, if a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

By using these marketing tools, your browser establishes a direct connection with Google’s servers. We have no control over the scope and further use of the data collected by Google through this tool, so we inform you to the best of our knowledge: integrating DoubleClick enables Google to receive information that you visited the respective part of our website or clicked on our advertisement. If you are logged into a Google service, Google may associate the visit with your account. Even if you are not logged in, it is possible that your IP address may be recorded.

If you wish to opt out of this tracking procedure, you can disable conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com or manage your ad preferences at https://www.google.de/settings/ads. Alternatively, you can manage cookies through the Digital Advertising Alliance at www.aboutads.info. You can also configure your browser to notify you when cookies are being set and decide individually whether to accept or block them. Please note that disabling cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards.

More information on Google DoubleClick’s privacy policy is available here: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the Google AdWords online advertising service, including Google AdWords Conversion Tracking, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to highlight our attractive offers on third-party websites and evaluate the effectiveness of individual advertising measures. This enables us to show you ads relevant to your interests and ensure a fair calculation of advertising costs.

A conversion tracking cookie is set when a user clicks on an AdWords advertisement published by Google. These cookies are small text files stored on your device, usually expiring after 30 days, and do not personally identify users. If the user visits certain pages on this website while the cookie is still valid, Google and we can recognise that the user clicked the advertisement and was redirected to this page. Each AdWords client receives a different cookie, so cookies cannot be tracked across other websites.

Information collected via conversion cookies is used to generate conversion statistics for AdWords clients who have enabled conversion tracking. Clients only receive aggregate data regarding the number of users redirected to a page tagged for conversion tracking, without any personal identification information. You may opt out of conversion tracking by disabling the cookie through your browser settings.

We use Google AdWords based on our legitimate interest in targeted advertising under Article 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, ensuring compliance with EU data protection standards.

Further information on Google’s privacy practices can be found here: https://www.google.de/policies/privacy/
To permanently disable advertising cookies, you may use your browser settings or install the plugin available here: https://www.google.com/settings/ads/plugin?hl=de

Please note that some features of this website may be limited if cookies are disabled.

11. Web Analytics – Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, small text files stored on your device, which allow analysis of website usage. Information generated by the cookie about your use of this website (including a shortened IP address) is usually transmitted to a Google server in the USA and stored there.

We use Google Analytics exclusively with the _anonymizeIp() extension, which ensures that your IP address is anonymised before transmission, preventing direct identification. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and anonymised there. This processing is based on our legitimate interest in statistical analysis of user behaviour for website optimisation and marketing, under Article 6(1)(f) GDPR.

Google will use this information to evaluate your website usage, compile reports, and provide other services related to website usage. The IP address transmitted is not combined with other Google data.

You can prevent cookie storage via your browser settings, though some website functions may be limited. You can also prevent Google from collecting data generated by the cookie via the browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de.

For cross-device analytics, a unique, persistent, anonymous user ID may be assigned to track interactions across multiple devices without identifying personal data. Users can opt out at any time via the Google plugin or opt-out cookie link.

More information on Universal Analytics: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12. Retargeting / Remarketing / Recommendation Ads

Facebook Custom Audience (Pixel)

This website uses the Facebook Pixel by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With your explicit consent, this allows tracking user behaviour after they view or click a Facebook ad. This is used for statistical and market research and to optimise future advertising.

Data collected is anonymised for us but processed by Facebook, potentially linking it to your Facebook profile for advertising purposes. Consent is required under Article 6(1)(a) GDPR. Only users over 13 may give consent. Facebook Inc. is certified under the US-EU Privacy Shield.

You can block cookies via browser settings or the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing to advertise this website in Google search results and third-party websites. Google places a cookie in your browser to deliver ads based on interests using a pseudonymous ID. Processing is based on our legitimate interest in optimising website marketing under Article 6(1)(f) GDPR.

Further processing occurs only if you consent to Google linking your browsing history with your Google account to personalise ads. You may permanently disable ad cookie settings here: https://www.google.com/settings/ads/onweb/

13. Data Subject Rights

You have the following rights under applicable data protection law:

• Right of Access (Art. 15 GDPR) – Information on processed data, purpose, categories, recipients, storage period, and automated decision-making.

• Right to Rectification (Art. 16 GDPR) – Correct inaccurate or incomplete data.

• Right to Erasure (Art. 17 GDPR) – Request deletion of personal data if conditions are met.

• Right to Restrict Processing (Art. 18 GDPR) – Restrict processing under certain conditions.

• Right to Data Portability (Art. 20 GDPR) – Receive personal data in a structured, machine-readable format.

• Right to Withdraw Consent (Art. 7(3) GDPR) – Withdraw consent at any time.

• Right to Lodge a Complaint (Art. 77 GDPR) – Complaint to a supervisory authority.

13.2 Right to Object

You may object to processing of your personal data based on legitimate interests at any time for reasons arising from your particular situation. For direct marketing, you have an absolute right to object.

14. Data Retention

Personal data is retained based on statutory retention periods (e.g., commercial or tax law). After expiration, data is routinely deleted unless needed to execute or prepare contracts or for legitimate interests.